↳ Journal · Issue 026

Field notes
from the studio.

Long-form essays on design, identity and running a studio. We publish twice a month, on slow Tuesdays.

★ Featured·Mar 14, 2026

Why we say no to a third of every brief.

The math behind keeping the studio at eight people. And why doing less is the only way to ship work that survives a year past launch.

5 essays · sorted by recent

Process·Feb 20, 2026

Why we never present three logos. Or, worse, one. The case for showing exactly two routes.

Type·Feb 6, 2026

A founder's brief on display type — when to license, when to draw.

Cases·Jan 15, 2026

How we took a kitchen-counter roastery into 3,000 retail doors in 18 months.

Identity·Dec 10, 2025

A 200-page PDF nobody opens isn't a system. It's a tombstone.

Identity·Nov 28, 2025

The five-second test, the 16-pixel test, and the embroidery test.