↳ Journal · Issue 026

Field notes
from the studio.

Long-form essays on design, identity and running a studio. We publish twice a month, on slow Tuesdays.

★ Featured·Mar 24, 2026

The First 5 Minutes: Why SaaS Onboarding UX Fails and How to Fix It

Most SaaS trials are abandoned in the first session. Here is how to reduce cognitive friction, eliminate premature setup walls, and accelerate time-to-value.

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All notes.

5 essays · sorted by recent

Cases·Mar 10, 2026

Why PDF Menus Kill Restaurant Conversion (And What to Build Instead)

Over 70% of restaurant website visitors browse on a mobile phone. Forcing them to download a multi-megabyte PDF destroys order conversion and hurts local search ranking.

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Process·Feb 28, 2026

Designing the Sub-Second Shopify Product Page: Beyond Generic Templates

A practical breakdown of mobile PDP layout architecture, native slide-out carts, and app-bloat reduction that improves cart additions without slowing down your store.

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Process·Feb 20, 2026

The two-route concept, defended.

Why we never present three logos. Or, worse, one. The case for showing exactly two routes.

Type·Feb 6, 2026

Type as the loudest thing on the page.

A founder's brief on display type — when to license, when to draw.

Cases·Jan 15, 2026

Kaala: building a coffee brand for the shelf.

How we took a kitchen-counter roastery into 3,000 retail doors in 18 months.

Field notes
from the studio.

The First 5 Minutes: Why SaaS Onboarding UX Fails and How to Fix It

All notes.

Why PDF Menus Kill Restaurant Conversion (And What to Build Instead)

Designing the Sub-Second Shopify Product Page: Beyond Generic Templates

The two-route concept, defended.

Type as the loudest thing on the page.

Kaala: building a coffee brand for the shelf.

Follow the work.

See the full work on Behance.

Field notesfrom the studio.

The First 5 Minutes: Why SaaS Onboarding UX Fails and How to Fix It

All notes.

Why PDF Menus Kill Restaurant Conversion (And What to Build Instead)

Designing the Sub-Second Shopify Product Page: Beyond Generic Templates

The two-route concept, defended.

Type as the loudest thing on the page.

Kaala: building a coffee brand for the shelf.

Get the Panda Post.Twice a month.

Follow the work.

See the full work on Behance.

Field notes
from the studio.

Get the Panda Post.
Twice a month.