Service·Designer Panda

Brand Identity & Logo Design

Complete brand identity design including logo, typography, color systems, brand guidelines, and stationery. Build a brand that is consistent, recognizable, and powerful.

Start a project →

Overview

A logo is not a brand. A brand is every touchpoint your customer has with you — the typeface on your packaging, the colour that shows up on a billboard, the tone of your Instagram caption, the way your receipt looks. At Designer Panda we build the full system: logo, type, colour, photography, motion, voice, and the brand guidelines that hold it all together across every channel and every team member who will ever use them.

We have built identity systems for over 60 brands since 2019 — from Karachi-born FMCG startups that needed to compete on a supermarket shelf with global brands, to Series A SaaS companies rebranding before a funding announcement, to century-old Pakistani businesses modernising without losing their legacy. Every project starts with a brand strategy workshop, because design without direction is decoration.

Our identity engagements run 8–12 weeks and include two concept routes, a full system build, a comprehensive brand guidelines document in both PDF and Figma, and a stationery and social kit ready for deployment on day one.

What you get.

+Primary logo + secondary marks + icon/favicon
+Full type system (primary, secondary, display)
+Colour system (primary, secondary, functional, tints)
+Photography & art direction principles
+Verbal identity: voice, tone & messaging hierarchy
+Motion principles & logo animation
+Brand guidelines — PDF + Figma master file
+Stationery suite (business card, letterhead, envelope)
+Digital kit (social templates, email signature, favicon)
+90-day post-launch support

How it works.

Discovery & Strategy

Stakeholder interviews, competitive audit, and a brand strategy workshop to define positioning, audience, and personality before a single pixel is moved.

Two Concept Routes

We present two fully resolved design directions — not mood boards. Each includes logo, type, colour, and a sample application so you can see the system in context.

System Build

The selected direction is expanded into the full identity system: all marks, type scales, colour tokens, photography direction, and motion principles.

Guidelines & Handoff

A comprehensive brand guidelines document and Figma master file are delivered, along with all print and digital assets in every format your team needs.

Industries we know.

F&B / FMCGSaaS & B2B TechFintechReal Estate & PropertyHospitality & F&BD2C RetailHealth & WellnessEducation

Why Designer Panda.

Senior designers only

The person you brief is the person who designs. No juniors, no outsourcing to a subcontractor in another city. Eight experienced designers, end to end.

Strategy before aesthetics

Every identity project starts with a positioning workshop. We do not open Figma until we know what the brand needs to say and to whom.

Systems, not logos

We build identity systems designed to scale — across print, digital, motion, retail, and every format your brand will ever need. The guidelines we write are ones your team can actually follow.

Common questions.

How long does a brand identity project take?

8–12 weeks from kickoff to final delivery, depending on scope. Timelines are fixed at the start of each project — we do not drag.

Do you do logo-only work?

We do not offer logo-only projects. A logo without a system is a mark without a context. Our minimum engagement is a core identity package.

What files will we receive at the end?

Every format you need: SVG, PNG, PDF, EPS, Figma source files, and web-optimised assets. Plus a brand guidelines PDF and a Figma master file your team can maintain.